Microsoft is rebranding rather than removing Copilot from Windows 11. The company replaced the visible "Copilot" button with a generic writing icon in Notepad and renamed "AI features" settings to "Advanced features," while keeping the underlying AI capabilities active and toggleable. The article highlights the gap between Microsoft's messaging about "pulling back" on AI insertion and the reality of continued feature integration with dampened branding.
Strategy
Microsoft isn't removing Copilot from Windows 11, it's just renaming it
Microsoft hides Copilot behind generic icons and renamed "Advanced features" settings in Windows 11, maintaining AI functionality while appearing to retreat from aggressive promotion.
Monday, April 13, 2026 12:00 PM UTC2 MIN READSOURCE: Hacker NewsBY sys://pipeline
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