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PRDProductsStrategy

Instagram Plus

2 mentions across all digests

Meta's premium subscription tier for Instagram serving as a model for WhatsApp's monetization approach.

/// Stats
First Seen2026-04-20
Last Seen2026-04-20
Total Mentions2
Last 7 Days0
Sources2
Peak Relevance4/5
Active Predictions0
/// Recent Stories
2026-04-20HIGH

WhatsApp tests ‘Plus’ subscription that adds stickers and more for a few bucks a month

Meta tests a $3/month WhatsApp Plus subscription tier with premium stickers, custom themes, and enhanced chat pinning—attempting to layer paid features onto the historically free messaging platform.

2026-04-20HIGH

WhatsApp is testing a premium subscription, put it is mainly cosmetic

WhatsApp Plus charges €2.49/month for cosmetic personalization (custom themes, expanded pinned chats, custom lists), marking Meta's freemium pivot to monetize its messaging app following Instagram Plus and Snapchat+ models.

/// Connected Entities
ORGMeta
2 shared
PRDWhatsApp
2 shared
PRDWhatsApp Plus
2 shared