Fortune reports that the phrase "it's not X, it's Y" has become a linguistic hallmark of AI-generated writing, appearing in 208 corporate documents in 2025 compared to 100 in 2024. Multiple major companies—Citizens Financial Group, Synopsys, Progressive, Coca-Cola, Microsoft—have acknowledged using AI assistance in corporate communications. The 4x growth in two years demonstrates accelerating corporate adoption of AI writing tools.
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Your shareholder letter sounds like ChatGPT wrote it. This is the four-word phrase giving CEOs away
The telltale phrase "it's not X, it's Y" jumped from 100 to 208 corporate shareholder letters between 2024-2025, becoming a linguistic fingerprint that exposed major companies like Microsoft and Coca-Cola using AI writing assistants.
Friday, April 24, 2026 12:00 PM UTC2 MIN READSOURCE: Fortune AIBY sys://pipeline
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