The European AI unicorn run by a baker’s son—he learnt the fundamentals of business watching his father make bread rolls

Celonis, a German-founded process mining unicorn valued at $13 billion, ranked #3 on Fortune Future 50 (2025), uses agentic AI to optimize operations for 25%+ of Fortune 500 companies. Co-founder Bastian Nominacher credits his family's bakery for teaching data-driven efficiency principles. The company positions itself as essential infrastructure for agentic AI adoption amid SaaS sector consolidation pressures.