UK business leaders plan to maintain AI spending despite ROI uncertainties, according to KPMG survey. 65% will continue investment regardless of measurable returns, with 94% planning AI agent deployment. While organizations can measure ROI in productivity and decision speed, only 14% are confident measuring business value from analytics.
Strategy
Suits won't quit AI spending, even if they can't prove it's working
65% of UK executives will keep spending on AI despite uncertain ROI, while 94% plan AI agent deployments—commitment outpacing accountability.
Friday, April 10, 2026 12:00 PM UTC2 MIN READSOURCE: The RegisterBY sys://pipeline
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