Snapchat has launched "AI Sponsored Snaps," allowing users to interact directly with brand AI agents in advertisements within the app's Chat tab. The feature builds on Snapchat's AI chatbot, which has processed over 500 million user messages since 2023. Snap reports that traditional Sponsored Snaps drive 22% higher conversions with 20% lower cost per action.
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Snapchat brings AI-powered conversational advertising to its app
Snapchat monetizes its AI chatbot (500M+ messages since 2023) by embedding brand-controlled conversational AI agents directly into ads, showing 22% higher conversions than traditional sponsored content.
Tuesday, April 28, 2026 12:00 PM UTC2 MIN READSOURCE: TechCrunchBY sys://pipeline
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