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Strategy

ServiceNow under siege as Atlassian adds to ITSM take-outs

Atlassian clips ServiceNow's ITSM dominance with AI-native features, reaching $1B ARR in services with 30% YoY growth while Salesforce chips away at the incumbent.

Friday, May 1, 2026 12:00 PM UTC2 MIN READSOURCE: The RegisterBY sys://pipeline

Atlassian reported its largest-ever quarter for ITSM market share gains from ServiceNow, leveraging AI-native features and better value. Salesforce is also competing aggressively, having won five ServiceNow customers. Atlassian's service collection surpassed $1 billion ARR with 30% YoY growth.

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