Sam Altman's Tools for Humanity announced a Concert Kit partnership with Bruno Mars' world tour that doesn't exist. Bruno Mars Management and Live Nation denied the partnership and said they were never approached. The company later edited its announcement to claim a Thirty Seconds to Mars tour partnership instead.
Strategy
Sam Altman’s Orb Company Promoted a Bruno Mars Partnership That Doesn't Exist
Sam Altman's Tools for Humanity fabricated partnership claims with high-profile artists (Bruno Mars, then Thirty Seconds to Mars) for its Concert Kit, only to retract them after public denial.
Wednesday, April 22, 2026 12:00 PM UTC2 MIN READSOURCE: WIRED AIBY sys://pipeline
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