Vercel has developed a pattern for embedding full Next.js applications directly inside ChatGPT conversations using OpenAI's new Apps SDK and Model Context Protocol (MCP). Unlike static HTML iframes, this approach enables dynamic routing, React Server Components, and client-side navigation. The integration reaches ChatGPT's 800M+ users and requires specific patches to work within ChatGPT's triple-iframe architecture.
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Running Next.js inside ChatGPT: A deep dive into native app integration
Vercel enables full Next.js applications with dynamic routing and React Server Components to run natively inside ChatGPT conversations via OpenAI's Apps SDK and MCP, reaching 800M+ users without static iframes.
Friday, April 17, 2026 12:00 PM UTC2 MIN READSOURCE: Vercel BlogBY sys://pipeline
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