Roku's budget streaming service Howdy has reached 1 million subscribers just eight months after launch in August 2025. The $2.99/month ad-free service, featuring 10,000 hours of licensed content from studios like Lionsgate and Warner Bros. Discovery, achieved strong six-month retention (51%) that exceeds industry averages. Rapid growth was driven by expanded distribution through a standalone mobile app and Amazon Prime Video bundling.
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Roku’s $3 streaming service, Howdy, reaches 1M subs, per recent report
Roku's $2.99/month Howdy streaming service hit 1M subs in 8 months with 51% retention, outpacing industry average and validating the budget-tier market.
Thursday, April 30, 2026 12:00 PM UTC2 MIN READSOURCE: TechCrunchBY sys://pipeline
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