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OpenAI has bought AI personal finance startup Hiro

OpenAI acquires Hiro Finance to expand into verified AI financial services, hiring a 10-person team led by Ethan Bloch (Digit founder) and their accurate math engine.

Tuesday, April 14, 2026 12:00 PM UTC2 MIN READSOURCE: TechCrunchBY sys://pipeline

OpenAI has acquired personal finance startup Hiro Finance in an acquihire, shutting down operations April 20. The ~10-person team, led by founder Ethan Bloch (who previously sold Digit for ~$230M), joins OpenAI to strengthen its finance offerings. Hiro's product combined AI-powered planning with verifiable financial math accuracy.

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