Products

On the Name of Apple’s Foldable iPhone

Apple's late-2026 foldable iPhone Ultra ($2,000–$2,500) is already shaping rival branding strategy, establishing premium "Ultra" positioning as the category standard.

Tuesday, April 14, 2026 12:00 PM UTC2 MIN READSOURCE: Daring FireballBY sys://pipeline

Apple's first foldable iPhone may launch as the 'iPhone Ultra' rather than 'Fold,' according to a credible leaker, with pricing expected between $2,000–$2,500. The device is rumored to feature a 5.3–5.5-inch outer display and 7.8-inch inner screen with dual cameras launching in late 2026. Chinese manufacturers are reportedly considering similar 'Ultra' branding for their own foldables, suggesting Apple's naming strategy could influence the category.

Read original at Daring Fireball

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