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Netflix embraces vertical video with major mobile app update

Netflix redesigns its mobile app with a vertical video feed by end of April, reflecting data showing mobile viewing habits are diverging from traditional TV consumption patterns.

Thursday, April 16, 2026 12:00 PM UTC2 MIN READSOURCE: The VergeBY sys://pipeline

Netflix is launching a redesigned mobile app at the end of April featuring a vertical video feed. The company's Q1 2026 earnings letter highlighted that video content over-indexes on mobile and boundaries between TV and mobile entertainment are blurring. The redesign aims to make it easier for members to engage with expanding entertainment offerings.

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