Xbox CEO Asha Sharma announced a strategic 'return of Xbox' initiative including rebranding Microsoft Gaming back to Xbox and reevaluating exclusive games and windowed releases. While no firm commitments have been made, the strategy may involve keeping first-party games exclusive to Xbox and PC for set periods, with Forza Horizon 6 as a potential test case.
Strategy
Microsoft’s new Xbox chief is ‘reevaluating’ exclusive games
New Xbox CEO Asha Sharma is scrapping day-one Game Pass releases for first-party games, returning to timed exclusivity windows to boost hardware sales and franchise value.
Thursday, April 23, 2026 12:00 PM UTC2 MIN READSOURCE: The VergeBY sys://pipeline
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strategy
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