Instagram is testing "Instants," a standalone app for sharing ephemeral photos that disappear after 24 hours and can be viewed only once. The app enforces authentic, unedited content shared in-the-moment, currently available in Spain and Italy. This is Meta's direct move to compete with Snapchat, BeReal, and Locket in the casual, low-pressure sharing space.
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Instagram tests a new ‘Instants’ app for sharing disappearing photos
Meta launches Instants, a dedicated ephemeral photo app enforcing unedited content, to compete directly with Snapchat and BeReal in the casual sharing space.
Thursday, April 23, 2026 12:00 PM UTC2 MIN READSOURCE: TechCrunchBY sys://pipeline
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