India's mobile app market surged 33% year-over-year in Q1 2026 with in-app purchases reaching $300M, driven by non-gaming apps including utilities, video streaming, and generative AI. Global platforms—ChatGPT, Google One, YouTube, and Facebook—captured the majority of spending gains, while domestic competitors like JioHotstar and SonyLIV remained competitive primarily in video streaming.
Strategy
India’s app market is booming — but global platforms are capturing most of the gains
India's $300M in-app purchase market surged 33% YoY in Q1 2026, but global giants like ChatGPT and YouTube captured most of the growth, outpacing domestic competitors outside of video streaming.
Thursday, April 23, 2026 12:00 PM UTC2 MIN READSOURCE: TechCrunchBY sys://pipeline
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