Google is partnering with Gucci (via parent company Kering) to launch branded AI smart glasses in 2027. The collaboration addresses a critical adoption barrier: style and fashion credibility. This follows Google's other luxury partnerships and directly competes with Meta's popular Ray-Ban smart glasses.
Products
Gucci-branded Google smart glasses are coming next year
Google partners with Gucci to launch AI smart glasses in 2027, leveraging luxury fashion branding to compete with Meta's dominant Ray-Ban smart glasses in a style-conscious market.
Thursday, April 16, 2026 12:00 PM UTC2 MIN READSOURCE: The VergeBY sys://pipeline
Tags
products