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Google gains 25M subscriptions in Q1, driven by YouTube and Google One

Google pivots toward subscriptions to hedge against slowing ad growth, adding 25M subs in Q1 while YouTube ad revenue misses expectations—signaling a fundamental shift in how the company plans to defend its top line against AI competition.

Thursday, April 30, 2026 12:00 PM UTC2 MIN READSOURCE: TechCrunchBY sys://pipeline

Google added 25M paid subscriptions in Q1 to reach 350M total, driven by YouTube Premium and Google One. YouTube ad revenue underperformed Wall Street expectations at $9.88B vs. forecast $9.99B, reflecting a shift to subscription models. Gemini enterprise adoption grew 40% QoQ, though overall user count remains around 750M.

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