David Totten joins Vercel as VP of Global Field Engineering, bringing two decades of experience scaling customer engagement at Databricks and a Fortune 500 company. Vercel is restructuring to unify customer-facing technical teams—Sales Engineering, Developer Success, Professional Services, and Customer Support Engineering—under a single organization. The move reflects Vercel's "GTM Engineering" philosophy of treating go-to-market operations as a product, with emphasis on using AI to deliver customer outcomes at scale.
Strategy
David Totten Joins Vercel to Lead Global Field Engineering
Vercel reorganizes field operations under Databricks veteran David Totten to execute "GTM Engineering"—a philosophy treating go-to-market operations as a product with AI-powered scaling.
Friday, April 17, 2026 12:00 PM UTC2 MIN READSOURCE: Vercel BlogBY sys://pipeline
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