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A creator weaponized Google Gemini to build a partisan AI persona ("Emily Hart") that deceived 10,000 Instagram followers into engaging with AI-generated content designed for monetization on adult platforms.

Thursday, April 23, 2026 12:00 PM UTC2 MIN READSOURCE: WIRED AIBY sys://pipeline

A Wired podcast discusses the proliferation of AI-generated personas designed to deceive social media followers. One creator used Google Gemini to optimize an AI model for partisan political engagement ("MAGA-coded"), generating a fake account called Emily Hart that acquired 10,000 Instagram followers and monetized audiences on adult content platforms. Most followers are unaware they're engaging with AI.

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