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Strategy

Apple’s John Ternus will run one of the world’s most powerful companies; the job is a minefield

John Ternus ascends to Apple CEO with a $4 trillion market cap but inherits App Store antitrust battles, Vision Pro's failure, and unclear AI strategy.

Tuesday, April 21, 2026 12:00 PM UTC2 MIN READSOURCE: TechCrunchBY sys://pipeline

John Ternus becomes Apple's new CEO, inheriting Tim Cook's legacy of regulatory battles, product failures, and China relations. Cook's 15-year tenure grew Apple's market cap to $4 trillion but left behind antitrust litigation over the App Store, the Vision Pro's consumer failure, and unresolved questions about Apple's AI strategy. Ternus faces pressure to navigate existing complexities while establishing his own direction.

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