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Apple's chips are the core of a new landscape, but its biggest win is Windows

Apple's vertically integrated M-series chips outperform Windows laptops at comparable prices, giving macOS an insurmountable advantage in portable computing that Microsoft can't match through third-party manufacturers.

Tuesday, April 7, 2026 12:00 PM UTC2 MIN READSOURCE: The RegisterBY sys://pipeline

Apple's M-series silicon continues to outpace Windows laptops in performance and user experience at comparable price points through vertical integration and supply chain optimization. While Apple Silicon remains confined to Apple's ecosystem, the competitive gap has widened as Windows 11's experience deteriorates. The Macbook Neo exemplifies how superior hardware design gives Macs an irreversible advantage in portable computing.

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