Amazon expanded its built-in price history feature to show full-year price trends, up from 30–90 day windows. The tool is accessible via the Amazon app or Rufus, available in US, UK, and India. The expansion arrives amid a California lawsuit alleging Amazon pressured vendors to raise prices at competitors ahead of major sales events.
Strategy
Amazon’s built-in AI price history expands to show the entire last year
Amazon expanded its price history tool from 30–90 day windows to full-year visibility in its app and Rufus assistant, a transparency move arriving amid California litigation over price manipulation.
Friday, May 1, 2026 12:00 PM UTC2 MIN READSOURCE: The VergeBY sys://pipeline
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