AI traffic to US retail websites surged 393% in Q1 2026, with AI visitors converting 42% better than human shoppers and generating 37% higher revenue per visit. Adobe Analytics data covering 1 trillion retail visits shows 39% of consumers use AI for shopping with 85% satisfaction. This marks a dramatic reversal from March 2025 when AI traffic converted 38% worse than regular customers.
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AI traffic to US retailers rose 393% in Q1, and it’s boosting their revenue too
AI shopping tools surged 393% in Q1 2026 and now convert 42% better than human shoppers, generating 37% higher revenue per visit and reversing their prior underperformance in just one year.
Thursday, April 16, 2026 12:00 PM UTC2 MIN READSOURCE: TechCrunchBY sys://pipeline
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