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Strategy

AI startup Rocket offers vibe McKinsey-style reports at a fraction of the cost

After AI commodified software development, Indian startup Rocket is now targeting the consulting market by auto-generating McKinsey-style product strategy reports with pricing, unit economics, and go-to-market recommendations.

Tuesday, April 7, 2026 12:00 PM UTC2 MIN READSOURCE: TechCrunchBY sys://pipeline

Indian startup Rocket launched Rocket 1.0, an AI platform that generates consulting-style product strategy documents including pricing, unit economics, and go-to-market recommendations. The platform targets what founder Vishal Virani sees as the gap left by commodified AI coding tools: helping teams decide what to build rather than just how to code it. Outputs resemble McKinsey-style reports, though TechCrunch noted analyses appear synthesized from existing data rather than independently verified.

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